John originally built his website using a basic site builder provided by his previous hosting company, but the platform quickly became restrictive. The design felt outdated, the features were limited, and the site couldn’t easily be moved to another host. He wanted a modern, streamlined website built on a flexible, portable platform — something future‑proof, easy to manage, and fully independent of any single hosting provider.

The agreed solution involved creating a new, fully SEO‑optimised WordPress website. This approach ensures long‑term scalability, easier content management, and complete portability, allowing John to transfer the site to any hosting provider without restrictions.